In movies, we have heard the phrase “your reputation precedes you” when an intelligent character’s acquaintance is made at a meeting or elsewhere.

There is just something smooth and refined about the primacy effect it brings to whoever hears it. Often, as it turns out, the character introduced is someone with mouth-gaping abilities and a track record sprinkled with a bit of smugness since, most of the time, they are nearly indispensable for whatever they have been summoned to do. 

The good news is this persona doesn’t have to be the stuff of movie characters but real-life people, which refers to you reading this article. 

Once we show you the importance of personal branding, you can carefully curate and compose your brand as a widely sought-after problem solver for companies and whatnot.

It starts with these tips:

What’s your X Factor?

A brand is an identifying mark on an object or creature that sets it apart. As you can see, the Why is already in the What. Personal branding goes beyond doing so for immediate needs. Instead, it is a short-term and long-term plan. As the world migrates more online post-pandemic, it becomes more important for you to develop an X-Factor for relevance. This would improve visibility, open you up for evaluation across search engines for those who wish to consider you for job offers and grant employers the trust of having your digital footprints available before possible hiring.

Trust goes a long way—built trust.

Trust isn’t quickly gained when you have not done your branding homework. It is easier for a company to employ someone open about their personal and professional growth process than someone who isn’t. By celebrating your achievements, not borne out of ego but to prove what you can do, you get open and legitimate approval for personal recommendations. Clients or customers may hesitate to do business with you when there is nothing to lose regarding reputation. This is one reason why being an open book with a clean record would pay off.

Connectivity

When you splash, others would turn around to examine where the sound came from. And here’s the catch: opportunities are not limited to your area of focus. With this in mind, personal branding is a lifelong practice that should be continually refined for more significant and even better opportunities outside the digital world.

Think of your favourite Instagram Skit Artists or Comedians who now feature in movies or Web series. They started making a positive nuisance online, placing themselves in privileged positions. Before long, a window of opportunity opened in a different but related field, parlaying their skillset for diverse and expansive use. Once you announce yourself to the world, there is no limit to the reach of your echo. Personal branding is one significant element in the toolbox of competitive intelligence. The effect of paying clinical attention to it is too excellent and far-reaching to ignore. Let’s worry about it for you. Send us an email today.