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Social media management ranks high on the list of trendy modern jobs thanks to the digitisation of businesses that have come to mark the new era. And like traditional jobs, a high level of planning is required to make the most out of it, especially if you are juggling multiple social media accounts.
From keeping up with social trends and competitors’ strategies to dropping your 2 cents across different pages for PR, the demands of social media management are quite bothersome for you not to have tools to aid you.
We’ve compiled a list of tools that can help you manage your social media accounts:
Hootsuite
Let’s start with the cream of the crop – Hootsuite. This all-in-one tool boasts a rating of 4.3 out of 5 and has features for content marketing, customer targeting, multi-account management, analytics, automated publishing, and post-scheduling, among others.
Compared to alternatives, it is cheaper and has more benefits. Plus, it also offers training on social media marketing and how to use its features.
Now, how do you beat that?
Iconosquare
With Iconosquare, you are given the opportunity to deep-dive into analytics, monitor your competition, and engage with the audience in a manner no other tool offers. However, unlike tools which can be generalized for different platforms, Iconosquare works best with Instagram, Facebook, and Twitter.
Google Docs
There’s so much more you can get out of Google Docs than saving Word files. Google Docs also makes it possible to create content calendars, an indispensable document for any social media manager looking to have a structured and cohesive marketing strategy.
Although Google Docs do not have templates for scheduling like other planners, it offers a level of customization which allows you to create them yourself.
TweetDeck
Tweetdeck is a tested and trusted tool for conveniently scheduling tweets, building tweet collections, and managing multiple Twitter accounts. By letting you view multiple timelines in one easy interface, it offers a convenient Twitter experience and helps you monitor your engagements in an organized manner.
Loomly
Staying relevant and ahead of the game is a necessity for any business intending to grow traffic and sales. But how do you keep up with the ever-spinning cluster ball of the social world without getting dizzy?
The answer is Loomly.
Loomly provides people with never-ending ideas in the form of hashtags, trends, and events so that your posts do not come off as off-tangent. Whether you need to create content for now or later, it helps curate topics based on what’s happening on social media.