Job Overview: As an Agronomist specializing in Agricultural Communications, you will leverage your profound understanding of agronomy to create innovative concepts and ideas for agricultural content programmes and effectively communicate agricultural knowledge to diverse audiences. Your role will encompass research, content development and strategic planning of agricultural communication initiatives.

Key Responsibilities

Agricultural Content Concept Development: Ideate, develop, and conceptualize innovative ideas for agricultural content programmes and exhibitions that showcase agronomy, sustainable practices, and the latest agricultural technologies.

Content Development: Create engaging and informative content, such as articles, reports, presentations, and multimedia materials, to communicate complex agronomic concepts and research findings to various stakeholders.

Audience Analysis: Understand the specific needs and preferences of target audiences, including farmers, agricultural organizations, policymakers, and the general public, to tailor communication strategies effectively.

Agronomic Education: Develop educational resources and materials that simplify agronomy, best practices, and cutting-edge agricultural technologies for diverse audiences.

Technical Writing: Produce accurate and comprehensible technical documents, including research reports, whitepapers, and manuals, making intricate agronomic topics accessible.

Industry Trends: Stay up-to-date with the latest agricultural trends, innovations, and research to ensure content and show concepts remain relevant and informative.

Communication Strategy: Contribute to the development of communication strategies and campaigns that promote agricultural best practices, sustainability, and advancements.

Multichannel Communication: Utilize various communication channels, including social media, websites, newsletters, and webinars, to disseminate agronomic information effectively.

Collaboration: Work closely with agronomists, scientists, and communication professionals to create comprehensive and impactful content and show concepts.

Public Speaking: Present agronomic information at conferences, seminars, workshops, and other events to engage and educate diverse audiences.

Client and Stakeholder Engagement: Collaborate with agricultural organizations, government agencies, and clients to tailor agronomic communication strategies to their specific objectives.

Content Promotion: Develop and execute plans for the promotion and distribution of agronomic content and show concepts to reach a wide audience.

Research: Conduct agronomic research and provide guidance on effective communication strategies and translating research findings into actionable insights.

● Client Acquisition: Identify and target potential clients in line with the agency's expertise and service offerings. Develop and execute effective outreach strategies to acquire new clients.
● Lead Generation: Research and identify leads through market analysis, networking, and industry research. Qualifying and prioritizing leads to focus efforts on high-value opportunities.
● Client Relationship Management: Build and maintain strong, long-lasting client relationships through regular communication and exceptional service. Serve as the primary point of contact for clients.
● Proposal Development: Collaborate with the creative and strategy teams to develop tailored proposals, presentations, and pitches that effectively communicate our capabilities and solutions to prospective clients.
● Market Analysis: Conduct high-level industry research to develop effective sales solutions. Stay informed about industry trends, competitor activities, and market developments to identify new opportunities and threats. Provide insights to guide agency strategy.
● Networking and Partnerships: Attend industry events, conferences, and networking opportunities to expand our agency's presence and develop strategic partnerships.
● Revenue Growth: Set ambitious revenue targets and develop strategies to achieve them. Track and report on progress toward sales goals.
● Contract Negotiation: Negotiate contracts and agreements with clients, ensuring mutually beneficial terms and adherence to agency policies.
● Sales Reporting: Maintain accurate and up-to-date records of sales activities, client interactions, and sales pipeline in CRM systems.

Key Responsibilities
● Content Creation: Craft high-quality, engaging, and persuasive copy for a variety of marketing materials, including but not limited to websites, social media, email campaigns, print collateral, and advertising materials.
● Content Strategy: Collaborate with the strategy team to develop content strategies that align with client goals and target audiences. Ensure content meets SEO best practices and is optimized for search engines
● Brand Voice and Tone: Understand the client’s brand, voice, and objectives. Gather insights and feedback to refine content strategies and deliverables.
● Research: Conduct thorough research on industry trends, competitors, and target audiences to inform content development and strategy.
● Editing and Proofreading: Review and edit content to ensure accuracy, clarity, grammar, and adherence to brand guidelines.
● Campaign Ideation: Participate in brainstorming sessions and contribute creative ideas for marketing campaigns and initiatives.
● Project Management: Manage multiple projects simultaneously, meet deadlines, and ensure timely delivery of content deliverables.
● Collaboration: Collaborate with graphic designers, web developers, and other team members to ensure the seamless integration of copy and design elements.
● Analytics and Performance: Monitor and analyze the performance of content to make data-driven recommendations for optimization.