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The conversation about whether AI (Artificial Intelligence) tools should be used in writing is no longer relevant. The truth is that they are being used in ways that have completely changed the landscape of creative and professional communication.
The introduction of generative technologies for every artistic and executive intent means that the ceiling for quality work has been raised. The cardinal sins of writing relating to grammar, punctuation, poor diction, and organisation of ideas have become even more inexcusable, even for individuals for whom writing doesn’t come naturally. Writing in the new digital reality enables individuals to outsource parts of their thinking to double down on their strengths.
An instance of this is someone who is good at coming up with ideas but struggles with lining them up in a flowing order. Or someone who writes well but struggles to sound engaging or relatable. With tone and style suggestions, even that barrier starts to fade. Quality writing is now possible for all with good knowledge of a few strategic tools.
You are a communicator, whether you’re building a personal brand, running a business, or just trying to get your message across. Communication today demands content. Founders, marketers, designers, and even accountants writing LinkedIn posts must clearly express their value. AI tools level the playing field, letting people show up professionally, even if writing isn’t their thing.
AI tools have made it possible to focus on producing high-quality and abundant content. With increasing competition, creating valuable content in greater volumes is important. In other words, to remain top-of-mind for your audience, you need to balance quality with quantity.
Here are some AI tools that can help you create high-quality content.
ChatGPT
As a writer once said, writing is like doing brain surgery. This is a deep-flowing comparison, and among its multiple depictions of difficulties, one is the generation of new ideas and/or the extension into blocks of thought. The popular writing assistant, ChatGPT, excels in helping you to generate ideas, outlines, and entire articles. This writing assistant works based on prompts: description of what you want it to do, and the quality of its output is contingent on the level of nuance used in formulating your request.
For example, “write an article on community management” would produce a relatively weaker response than a prompt that includes the audience, tone, and language style, and with greater skill, a request to eliminate the usual stock of words found in a typical response. If your need is skeletal in nature, ChatGPT can also be prompted to map out a direction of writing, helping with paragraph-by-paragraph ideas.
Grammarly & Hemingway
Ensuring that writing is free from grammatical errors and stylistic issues is essential for maintaining professionalism. Though ChatGPT is useful in screening such errors, its suggestions are weak compared with more intensive alternatives like Grammarly and Hemingway Editor. Grammarly checks for spelling, grammar, punctuation, and clarity issues. It also provides suggestions for improving tone and style, helping writers connect better with their audience.
The premium version offers advanced features like plagiarism detection and genre-specific writing style checks. A more style-sensitive option is the Hemingway Editor, which focuses on readability, highlighting complex sentences, and suggesting simpler alternatives. Providing a readability score helps writers ensure that their content is accessible to their desired audience.
Surfer SEO & Frase
Quality content matters little if it is not engineered to be seen by multitudes. After all, online content is written to be read by others, including personal branding, prospective clients, partners, or employers. Several tools like SemRush and Ahrefs assist you in writing SEO-compliant content, but tools like Surfer SEO and Frase are just as effective.
Surfer SEO analyses top-ranking pages for specific keywords and provides guidelines on optimal word count, keyword density, and related terms to include in the content. Frase assists with creating comprehensive content briefs through the analysis of SERP results for targeted keywords. It also generates questions and topics relevant to the keyword, guiding writers in structuring their content.
Notion
Notion is a versatile tool that combines note-taking, project management, and collaboration in one platform. It serves as a workspace for writers where ideas can be organised, outlines can be developed, and drafts can be refined.
Its ability to create databases enables writers to track their research, manage writing projects, and collaborate with team members seamlessly. Using Notion helps writers keep all their resources in one place, ensuring they can focus on the creative process without getting lost in scattered notes or documents.
Canva
Visual appeal is a very important part of content, and Canva excels in making design accessible to all. How content is presented can significantly influence audience engagement. Canva offers a user-friendly interface for creating visuals, infographics, and social media graphics that complement written content. Thanks to Canva, the smooth combination of text layered with visuals captures attention and makes writing more impactful and delightful to read.
However, if you need professional writing services, contact us today to become the reference brand in your industry.