Are cover letters still relevant in 2023? This is a question that many job seekers ask themselves, especially since the recruitment process has evolved over the years. Some people believe that a well-structured CV is enough to secure a job, while others believe that a cover letter gives you an edge over other candidates.

Choosing to write a cover letter also depends on many factors. For example, in cases where your CV lacks the required professional experience, cover letters stand as an opportunity to sell yourself and your drive. So what’s the verdict?

In this article, we’ll take a closer look at the reasons why you should write a cover letter.

Cover letters increase your chances of an interview

Recruiters receive hundreds of applications for each job posting, which means that they have to sift through a lot of resumes to find the best candidates. However, when you include a cover letter with your application, it shows that you’ve taken the time to learn about the company and tailor your qualifications to the job posting. According to a study by Jobvite, at least 26% of recruiters consider the cover letter before hiring any applicant. This gives your candidacy a higher chance over others and could increase your chances of getting an interview.

Cover letters show your competence

Jobs that require excellent communication, writing, or public relations skills may require that you write a cover letter to test your language proficiency level. Multinational companies may also request it during the recruiting process, so it’s best to have a well-written cover letter before that time. By showcasing your writing skills and ability to tailor your message to the company’s needs, you demonstrate your competence and increase your chances of being selected for the job.

Cover letters highlight your referrals

When you’re referred for a job, mentioning this in your cover letter is an excellent way to pitch yourself for the position and show why you were referred. Research shows that referrals are one of the most effective ways to get hired, so it’s essential to take advantage of this opportunity. Maximize your LinkedIn account, find the hiring manager’s name, address the letter to them, and pitch your way to the top!

When you should avoid writing a cover letter

Although cover letters can be beneficial, there are cases where you don’t need to write one. For instance:

• When it’s not a requirement: If the job posting explicitly states that a cover letter is not required, it’s counterproductive to include one. In this case, focus on having a good portfolio that demonstrates your capabilities
• When the company uses an application tracking software: Some companies use an applicant tracking system that nullifies the need to submit a cover letter. In such cases, you may be required to share necessary information about yourself and your professional experience via questionnaires.

In conclusion, cover letters can be a valuable asset in the job search process. By tailoring your message to the company’s needs, you demonstrate your competence an increase your chances of being selected for an interview. However, it’s essential to know when to write one and when not to, so you don’t work to your disadvantage.

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