TED TALK | 3 Ways to Usefully Lose Control of Your Reputation – Tim Leberecht

In Branding by Samuel ObayomiLeave a Comment

““…your brand is what people say about you when you aren’t in the room.” – Tim Leberecht

Personally we may like to occasionally relinquish a little control, letting someone else choose where to have dinner, or allowing the hairdresser a little more freedom than usual. But few companies willingly part with the reigns in the same way. Tim Leberecht, however, argues that the digital world means companies are less able to control their brand- something that they should sometimes allow, if not even encourage. Learn how.