How to Outgrow the Small Business Stage

In Branding, Enterprise, Small Businessby tmcLeave a Comment

Running a business requires determination and resilience, amongst other important attributes.

When you are just starting in business, you are likely to experience hard times and decline from time to time. Running a business is never a sure bet and sometimes it seems you get stuck and do not know what to do. Thanks to the internet, through blogs like ours, you can get some help with information and find a headway.

Are you an entrepreneur who’s experiencing a drop in sales, scale, and/or profit? Below are some tips to get you back on track.

1.) Take a step back: firstly, you should go back to the drawing board and ask yourself some honest questions such as: is my business meeting the needs of my customers? What are my customers complaining about? Am I paying attention to consumers’ pain points? It’s easy to get carried away by targets we have to meet, or profits we have to make, in order to get bigger. However, you do not truly make a headway in business if your products cannot meet the needs of your clients and deliver their desired satisfaction. It is also important to know that if you can satisfy your clients as a small business, it determines the growth of your business to a large extent.

2.) Rebrand your business: the smaller the business, the easier it is to re-brand and shift gears. Find out new styles and trends in your industry and implement them. Find out the best way to deliver your products/services. It could be better packaging, improved customer service, etc. Just do something that presents your products/services as brand new to your clients.

3.) Make use of tools around you: make good use of social media. Familiarize with social media platforms and get to know how they can be of help to you and your business. Also, never forget your neighbourhood. Offer services to people around you, and do not belittle that act because they are your best points of referral. Keep your name in their minds by local advertising.

4.) Keep track of your efforts: Take a good look at your business and start tracking results. Itemize the strategies involved in your business, focus on the ones that produce great profit to you and value to your customers. Then, eliminate or temporarily suspend the rest which are not of profit to you.

5.) Get mentored and learn from competitors: With mentorship, you tend to gain a lot and you stand a better chance of surviving through the small business phase. You gain experience and network opportunities probably not shared in books. Also, learn to keep track of your competitors; you can learn a lot from them – especially those that are ahead of you. You can imbibe some tricks and know-how’s from them.

These, amongst many others, are some tips that can make you emerge as a small survivor. Implementation is key so plan to start acting today. It’s a compilation of many small steps that leads to your desired destination.